Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.…
Year: 2020
Free 24” full-color, 2-sided yard sign for all Ft. Wayne area restaurants
Fort Wayne based printing company DataPrint LLC is offering all Ft. Wayne area restaurants a free, 24” full-color, 2-sided yard sign to make sure residents know that they are open for business. Please call DataPrint at 260-489-2665 to order yours! Check out the coverage on WPTA below!
Want to Improve Results? Look to Readability
Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific. People are drawn to details. For…
When It Comes to Profits, It’s Time to Sort Your Customers
Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer…
Little Known Ways to Boost Your Mailing Results
Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your investment.…