Embracing the Summer Advantage:  Why Smart Marketers Stay Active While Others Slow Down

Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look. The Summer Slowdown…