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Month: May 2017

Uncategorized

What Is Really Motivating Your Customers?

by Editor May 19, 2017 0 comments

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…

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3 Steps to Maximizing a Great Event

by Editor May 19, 2017 0 comments

Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to making sure you get the highest attendance possible. 1. Promote your event with early teasers.…

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Study: Cross-Channel Marketing Use Nearly Doubles

by admin May 14, 2017 0 comments

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the Interactive Advertising Bureau (IAB) and Winterberry Group (April 2017), nearly 60% of U.S. digital marketing…

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