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When we’ve done something many times, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the basic prep work does not. Using a checklist can be an important tool for keeping things running…

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot…

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look…

Any time you are building a direct mail, email, or multichannel campaign, it’s important to take into consideration what one marketing consultant calls “The 5 Rights” of marketing. We think this list is a great way to condense a lot of marketing wisdom, so let’s take a closer look at those five rights here. Use…

In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed messages to prospects and customers over time. This method enables you to nurture leads, cultivate relationships,…

You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start following up. Several weeks later, you look at the conversion…

Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it’s helpful to follow a strategic approach. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product,…

We’ve all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,…

Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true. Let’s look at three ways to target your marketing communications that don’t require much effort or…

Customer churn is part of the business for even the most successful companies. New customers come, and some customers go. The question isn’t how to stop customer churn. It’s how to reduce it. What are some of the ways you can keep churn to a minimum? Here are four steps to get you started. Identify…