Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results. Use email to follow-up to nudge response. Email makes a great reminder for your direct mail pieces. Drop your postcard or letter. Then, while the piece is still fresh in…
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5 Channels = 5 Ways to Help You Grow
Want to grow your business? Here are five marketing ideas to build your business. Mail it! Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed into…
Is Social Media Print’s New Best Friend?
While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. Print drives traffic to social media. How do you drive traffic to your social…
Paper 101: What Different Terms Actually Mean
When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process. Basis weight is…
Want More Donations? Choose Print!
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than…
Is Investing in Data-Driving Messaging Worth It?
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized…
What’s Your Plan to Re-Engage Lapsed Customers?
You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens if those customers stop buying from you? Do you have a strategy to get them back? Here are three reasons direct mail is a powerful tool for doing just that. Unlike email, mail…
5 Considerations for Creating Standout Mail Pieces
When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces. Trim size. If you want the lowest…
What Makes Top Marketers Tick?
What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,”…
Planning an Event? You Need These 7 Items!
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it’s is over. Here’s a checklist that you make the event the best it can be. Direct mail. Consider a…