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An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Increase mind share. When you want a cola, you think of Coca-Cola or Pepsi. If you need a bandage, Band-Aid comes to mind. Are you top-of-mind…

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing…

What does it take to create customer loyalty, the kind that makes customers stick with you even when their favorite customer service rep moves on? Even when your prices change? Or when the extra 10 miles between your store and someone else’s means they spend an extra half-gallon of gas to reach you? Here are…

Print marketing does more than communicate a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether you realize it or not. Here are five tips for communicating the right brand messages: Have a consistent brand message across channels. From piece to piece…

We love other people’s marketing mistakes. Why? Because we can learn from them. Recently, Direct Marketing News shared the mistakes of 13 direct marketers and how they fixed them. We want to share five of those “lessons learned” with you. Misunderstanding your audience. It’s easy to think you know who your audience is. It’s common…

Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives. Mirror your target audience. The quickest way to let your customers know your product is right for them is to…

Today, the range of stocks compatible with digital presses is vast, and thanks in part to the range of available substrates, the image quality competes with (some say exceeds) traditional offset. With all of the advances in today’s substrates, what do you still need to know when choosing paper for your next project? Recently, Joe…