Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the…
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Want Better Comprehension? Format It!
Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to read, comprehend, and remember. Even if you’re not a writing whiz, these techniques are easy to implement, too. Every marketer can do it.…
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, this is often what drives them to check you out…
New Creative Features Enhance Adobe Photoshop
One of the aspects of Adobe Photoshop that makes it a favorite of creative professionals is its ever-expanding set of features. The most recent release is no exception. What’s new in the Fall 2020 version of Adobe Photoshop? Powerful new filters: Neural Filters is a new workspace inside Photoshop that lets you explore various creative ideas.…
QR Codes in a Pandemic World: What They Can Do for You
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that,…
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they…
Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer…
Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest. How does this…
QR Codes Are Making a Comeback (and Why It Matters)
You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick response” codes) have been around for nearly two decades, although they…
How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to negative customer feedback can actually increase purchase intent among future shoppers. Here are five ways to redeem your…