We love other people’s marketing mistakes. Why? Because we can learn from them. Recently, Direct Marketing News shared the mistakes of 13 direct marketers and how they fixed them. We want to share five of those “lessons learned” with you. Misunderstanding your audience. It’s easy to think you know who your audience is. It’s common…
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5 Tips to Selecting Images that Win Customers
Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives. Mirror your target audience. The quickest way to let your customers know your product is right for them is to…
What You Need to Know about Digital Stocks
Today, the range of stocks compatible with digital presses is vast, and thanks in part to the range of available substrates, the image quality competes with (some say exceeds) traditional offset. With all of the advances in today’s substrates, what do you still need to know when choosing paper for your next project? Recently, Joe…
DataPrint Initiatives Strikes Gold!
DataPrint Initiatives Strikes Gold with EFI OPS and Fiery Driven Printing The headline reads from EFI’s article. We were one of the early adopters of the web-to-print technology and big part of our company is integrated with our online print solutions. read the full article
Interesting Facts Behind Popular Posters
Posters have been around for hundreds of years. They have been used for many purposes including promoting products, events patriotism and movie stars. More recently they have become a popular art form, remembering posters of the past and historic photographs. This is a collection of 10 images commonly seen in a poster format, along with…