Category: News

Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just the right something” for your design. Haven’t tried AI image generation? Don’t…

What if you could simultaneously integrate the most innovative mailing strategies and save money? You can! The United States Postal Service promotions provide substantial postal discounts (ranging from 3% to 6%) when mailers adopt specific innovative marketing approaches. Here’s a breakdown of the USPS promotions for 2025: Integrated Technology This promotion is available when a…

When we’ve done something many times, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the basic prep work does not. Using a checklist can be an important tool for keeping things running…

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot…

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look…

Any time you are building a direct mail, email, or multichannel campaign, it’s important to take into consideration what one marketing consultant calls “The 5 Rights” of marketing. We think this list is a great way to condense a lot of marketing wisdom, so let’s take a closer look at those five rights here. Use…

In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed messages to prospects and customers over time. This method enables you to nurture leads, cultivate relationships,…

You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start following up. Several weeks later, you look at the conversion…

Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it’s helpful to follow a strategic approach. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product,…

We’ve all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,…