What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and…
Category: Tips
Effective Direct Mail: Short & Sweet
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today…
The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us…
Don't Let the Paper Shortage Get You Down!
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected…
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for. Use the correct data, not more data. The more data you have on your customers,…
Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty…
Print Is a Fan Favorite: But Why?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what would you say? Print is at the center of societal…
Who Determines Your Brand? Your Customers!
Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? While the brand image is critical, it isn’t determined by what you…
Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you whether they are loyal to you . . . or not. These are five behaviors you want to excel in! How would your company…
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s…