Month: September 2018

Pop quiz: What is the factor most likely to impact a person’s willingness to donate to a nonprofit organization? According to a survey by YouGov, it’s relationship. Key to this relationship is helping donors feel great about their donations and see how their giving is making a difference. How do you deepen your donors’ relationships…

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience. This goes beyond targeting with basic demographics…