Month: November 2018

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t. To get great results, you must use the right variables with the right audience in the right way. Response rates for personalized mailings can vary widely. One study found response…

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing.  Great news! That’s the kind of commitment that gets results. Here’s how the data on respondents’ budgets broke out:…