It’s no secret. Marketers are benefitting from today’s healthy economy. But competition for consumers’ shopping dollars is still fierce, and marketing dollars are under more scrutiny than ever before. One of the places you can stretch your print dollars is with smart selections in paper. Here are three easy ways to manage your paper costs without impacting the quality of your print campaigns.
1. Spend less, get more.
Paper prices fluctuate often, so if you haven’t standardized on a specific paper, ask about less expensive options. Just because you notice a subtle difference between stocks doesn’t mean your customers will. (In fact, they probably won’t.) If you are mailing multi-page documents, consider switching to a lighter stock that can help you save on postage, too.
2. Try our in-house brand.
If your piece doesn’t demand a specialty paper, opt to use our house stock. House paper isn’t less expensive because it’s lower quality. It’s less expensive because we purchase it in volume and pass the savings on to you.
3. Avoid the use of bleeds.
If color needs to go to the edge of the page, depending on the specs of the job, the job may need to be printed on a larger sheet of paper or on a larger press. This can increase your costs. If you don’t include bleeds, your project might require less paper or be able to be run on a smaller format press. You might also be able to get a similar effect at lower cost by using colored paper.
We are experts at helping our customers maximizing their marketing budgets, including their use of paper. Need some ideas? Give us a call!
