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Want to Improve Results? Look to Readability

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific.  People are drawn to details. For…

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer…

Little Known Ways to Boost Your Mailing Results

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your investment.…