Is Investing in Data-Driving Messaging Worth It?

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized…

4 Ways to Turbo Charge Personalized Campaigns

We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention.…

Three Tips for Getting More from Your Paper

It’s no secret. Marketers are benefitting from today’s healthy economy. But competition for consumers’ shopping dollars is still fierce, and marketing dollars are under more scrutiny than ever before. One of the places you can stretch your print dollars is with smart selections in paper. Here are three easy ways to manage your paper costs…